Bislr, a start-up that offers Web site marketing solutions, today launched a new platform to help marketers optimize and manage their marketing campaigns across their Web sites as well as their social media and mobile channels.
Designed to complement a company's investments in marketing automation (MA) and CRM tools, the new platform, which Bislr refers to as an intelligent Web site marketing solution, enables marketers to launch mobile-optimized Web sites, deliver email marketing campaigns, apply A/B tests to their campaigns, and track conversion rates. It also captures traffic from social media sites and directs the data to a user's MA and CRM systems, merging it with contact records to provide greater insight into potential sales leads.
A key benefit, according to Bislr cofounder Michael Sharkey, is that it enables marketers to work more efficiently and be more productive. "Web marketers are juggling a number of solutions and trying to tie a lot of data together just to get their jobs done," Sharkey comments. "We're excited to introduce [a product] that can solve some of their biggest time-wasting problems and deliver highly qualified leads."
Bislr is aiming its product at marketers from small and medium-sized businesses to large enterprises through three price packages: Economy, Professional, and Enterprise. The solution currently integrates into Salesforce.com's CRM system, and the company will soon add other CRM integrations, according to Sharkey.
Along with the new solution, Bislr also announced that it has raised a $3.5 Series A round of funding led by Southern Cross Venture Partners. The round also included personal investments from Tim Draper (founder of Draper Fisher Jurvetson and an early investor in Skype, Baidu, and Overture) and tech moguls Terry and Katrina Garnett.