Attensity Launches Analytics for the Hospitality Industry

Attensity, a provider of text analytics solutions, today announced a new hospitality industry solution that builds on its flagship customer analytics and engagement applications with out-of-the-box category sets, topics, reports and dashboards tailored specifically for the hospitality industry.

The new solution is designed to enable hotels, resorts, and related businesses to mine unstructured customer conversations in social media, online review sites, surveys, emails, forums, and other sources for valuable business insights, and use those insights to improve the guest experience at their hotels.

Attensity customers in the hospitality industry include Starwood Hotels & Resorts, >Travelocity, and Travelodge, the third biggest hotel chain in the United Kingdom.

"Today's travelers are increasingly turning to online communities and social networks to share their opinions, ask for recommendations, and give feedback on their hotel experience," saidRebecca MacDonald, vice president of marketing at Attensity. "The Attensity Hospitality Solution will help industry executives incorporate customer feedback into key business decisions, such as which property upgrades will have the most impact on the customer experience."

The Attensity Hospitality Solution is an add-on module to Attensity Analyze 6.0 and includes prebuilt reports, analytics and dashboards specifically tailored for the hospitality market, including the following:

• New groundbreaking reports that analyze the growing consumer demand for hotels with sustainability and green initiatives;
• Hotspotting reports that go beyond simple keywords to identify complex emerging issues;
• Top Compliments and Complaints;
• Competitive Analysis;
• Facebook Analytics;
• Net Promoter Reports;
• Multi-channel Analysis;
• Sentiment Analysis;
• Trend Analysis and more.

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