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Attensity Delivers Real-Time Social Media Solution
Partnership with Teradata brings deep insight into customer conversations.
Posted Oct 3, 2011
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Attensity, a provider of text analytics solutions for customer experience management (CEM), can now deliver large-scale analysis of real-time social media conversations on the Aster MapReduce Platform, a big data analytics solution from Teradata.

"Our partnership with Attensity already gives Teradata customers the ability to combine deep insights from unstructured customer conversations with structured data in the Teradata Warehouse," said Tasso Argyros, vice president of product management and marketing at Teradata Aster. "By extending its support to the Aster solution, Attensity is leveraging new big data technologies such as MapReduce to analyze more multi-structured datasets at huge scale and depth, while being very easy to deploy and use for IT groups."

Teradata's Aster MapReduce Platform is a massively parallel processing system designed for iterative, ultra-fast analysis that easily scales to terabytes of data and beyond. Attensity's semantic engine automatically reads the unstructured text of social media conversations from more than 75 million social media and other online sources, as well as internal sources, such as email, surveys, and CRM notes, extracting key business insights and data. The insights can then be fed into the Aster solution leveraging Aster's Applications-Within architecture, which enables analytic software to be processed inside the analytic platform in a massively parallel processing fashion. Companies can then use the analytics to identify threats, spot opportunities, generate automatic alerts, kick off business processes, and engage proactively with customers.

Attensity plans to extend support for the Aster MapReduce Platform to its Analyze 6.0 application to give Teradata customers full access to Attensity's deep sentiment and root cause analysis capabilities. The two companies share a number of customers including Travelocity and Lloyd's Banking Group.

"Attensity and Teradata have built a strong partnership over the years," said Rebecca MacDonald, vice president of marketing at Attensity. "We believe the companies that can quickly identify and respond to the massive volumes of actionable customer data and sentiment being generated in social media will have a significant advantage over their competitors. The Aster MapReduce Platform from Teradata is a critical component of that strategy."


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