Active Decisions 7 Now Available

Active Decisions is officially serving up its Active Decisions 7 platform today and it already has a major bite. Active Decisions 7 is an interactive guided selling solution aimed at helping businesses increase sales and reduce expenses through long-term customer relationships, according to Jeffery Dunn, chief executive of Active Decisions, San Mateo, Calif. The product, powered by the Active Enterprise Platform, is a flexible system that can simulate virtually any guided selling situation. "We view customers as interactive participants," Dunn says. "This release will help companies gather facts about their customers and then offer the best products and services based on that information." One big firm already using the system live is T. Rowe Price, Dunn says. After a 30-day pilot, T. Rowe decided to implement the solution for its call center, he says, adding that the system took four weeks to install. The release of Active Decisions 7 comes just one month after the company closed on $13.1 million in Series D financing. The capital infusion was led by venture capitalist firm Liberty Partners and included investments from The Charles Schwab Corp., as well as previous Active Decisions investors Aspen Ventures, Red Rock Ventures, Novus Ventures, InRoads Capital Partners and The Entrepreneurs' Fund. The financing will help the company expand its software development, marketing efforts and professional services, Dunn says. Also, Active Decisions is looking to increase its target markets to possibly include the insurance and healthcare industries, he said. The 41-person company is expecting recognized revenue to be approximately $4 million this year, with $7 million in sales actually booked, Dunn said. The increase in funding will help the company put in initiatives which is expected to boost its recognized revenue to $12 million in 2003 with $15 million booked, he said.