Logo
BodyBGTop
5 Tech Predictions for 2008
In enterprise software, look for more consolidation, says a top consultancy; in CRM, more customer-touching interaction.
Posted Dec 24, 2007
Page 1



It's the time of the year for technology-industry observers to issue predictions for 2008, and Booz Allen Hamilton is no exception. The consultancy recently issued an industry letter in which it made the following five predictions for the year to come:
    1. A slower economy and a weak dollar will intensify cost pressures and focus on non-U.S. markets. 2. The adoption of common industry standards will be a powerful spur to innovation. 3. The software sector's consolidation will pick up speed again. 4. Consumers' taste for all-in-one technology devices will grow even stronger. 5. The push is on for greener technology products.
Points 1 and 3 are the most relevant for the e-business software sector, so we asked Booz Allen Hamilton Vice President Barry Jaruzelski, author of the predictions, to expand on them. To begin with, Jaruzelski says that currency dynamics compel American technology companies to pay increasing attention to foreign markets. "Part of the reason HP reported such good earnings is that they have a higher percentage of non-U.S. business," he says, praising an example of a successful global strategy. While overseas markets are vital for stateside revenue, don't expect foreign software companies to start fielding competitive applications right away, Jaruzelski adds. "It'll be within the next three years, and it'll be because startups will emerge as an offshoot of outsourcing," he says. If this prediction is accurate, look for entrepreneurs with experience in India's service-oriented technology sector to branch out into software, and begin to compete with U.S. companies. Jaruzelski thinks that India is way ahead of China on this front. As for the domains in which e-business companies operate, Jaruzelski singles out security as particularly hot for 2008, but adds that CRM still has legs -- and that some areas of CRM will be hotter than others, "like the integration of different capabilities, particularly things like virtual call centers." And, he notes, "companies will want to be able to touch real people as opposed to just Web-enabled interaction."
That's good news for CRM vendors focused on human-to-human interactions. Overall, though, Booz Allen Hamilton depicts 2008 as a challenging year for technology companies in particular and the U.S. in general, as a number of adverse economic conditions may plunge the country into recession. But, based on Jaruzelski's comments, non-service areas of the U.S. tech sector need not fear direct competition from the rest of the world just yet, and will likely continue to prosper in 2008.

Related articles: Feature: It's All Coming 2.0gether As 2007 ends, and 2008 looms ahead of us, patterns are beginning to emerge: The future of business may not be in the hands of the executives, but those of the customer instead. And yet, hasn't it always been that way? IDC Eyes Technology's Future An interesting year ahead: new technologies to be harvested, new markets to be explored, and new ideas hovering on the brink of reality. Five IT Predictions Gartner highlights new trends and technologies that will influence the way that IT departments operate -- and the way companies do business -- in 2007 and beyond. IT Prediction 2007: A Rebuilding Year While IT spending is predicted to slow, CIOs should focus on making targeted cost cuts and look to leverage young talent to replace retirees. Timing Is Everything CIOs should prepare, be more proactive, and must place the people and processes before the technology if their company is part of an M&A. Database and Storage Markets Keep Growing Two reports detail the growth of the database and worldwide software storage markets, driven by strong growth in the SMB segment and enterprises looking to host heterogeneous IT environments. BI Tools Market Shows Continued Growth A study by IDC reveals that BI software is both popular and necessary; Business Objects and SAS continue to lead the field. SaaS Will Increase Serving Size A new IDC study predicts a focus on partnering, a movement toward on-demand, and an overall increase in software as a service availability. Business Processes Manage to Keep Growing IDC predicts rapid growth for the BPM software market, which is expected to reach $5.5 billion by 2011.
Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Learn more about the companies mentioned in this article in the destinationCRM Buyer's Guide:
{0}
Related Articles
New research reveals increased competition among Latin American nations looking to provide customer service for America's rapidly expanding Hispanic markets.
Gartner advises technology departments to gear up for the next wave of modernization.
Analysts weigh in on content management trends for the New Year.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us