360 Vantage, a provider of cloud-based sales and marketing technology solutions for the life sciences industry, today released its 360 CRM and closed loop marketing (360 CLM) apps as an integrated offering on the Apple iPad.
In response to increased client demand for the company's existing CRM and CLM apps, this latest enhancement lets customers seamlessly access and use functionality from both apps through a single interface on the iPad. Both products are also available as individual offerings on the iPad as well as other platforms.
The integrated solution helps sales reps be more proactive in pre-call planning, more responsive to customers, and have more effective interactions while in front of physicians and end customers. The solution also brings new efficiencies to the business with mobile access to the data, while giving management an integrated view of business performance.
Marketing teams are able to wirelessly deploy and manage digital assets, more easily support compliance requirements, and access analytics to measure the effectiveness of the messaging strategy across all sales aids and assets.
As native applications for Salesforce.com built on the Force.com platform, both apps are specifically designed to help sales, marketing, and management be just as effective and efficient from a mobile device as they are from the desk.