[x+1], a New York-based digital marketing platform provider, recently released the newest version of its marketing hub, [x+1] Origin 3.0. The new release features enhanced capabilities and user interface improvements.
[x+1] Origin 3.0 is the "only multichannel platform that integrates a data management platform with a patented decision engine to enable individual, data-driven user experiences across consumer touchpoints," says John Nardone, chairman and CEO of [x+1].
If a customer of a cable company, for example, visits the company's Web site as she considers a premium movie package, [x+1] Origin's data management platform captures this behavior and places the user in an interest segment. The decision engine then determines the best offer for the customer.
That offer is then automatically included in the next email drop, echoed in display ads, on her iPad when accessing the cable company's mobile app, and delivered again on her next visit to the Web site. If the customer does not respond after several exposures to the offer, the next best eligible offer is presented. If the customer contacts the call center, the agent can be informed of the current offer being presented online.
The new version of [x+1] Origin includes enhanced data synchronization, at-a-glance dashboard-based reporting, and data visualizations that deliver improved performance and greater efficiency. In addition, it now allows marketers to determine which offers customers receive based on criteria. Origin 3.0 also offers Web services API enhancements that allow data to flow more quickly between the different platforms. Users can also pull more data onto their dashboards and set alerts.
"Most of the enhancements were based on our clients' feedback," Nardone says. "The response has been very positive."