7 today announced its acquisition of Shopalize, a social commerce platform specializing in social sharing and social referral solutions.
Shopalize enables e-commerce retailers to promote their brands and increase sales through social sharing, then measure the ROI of social marketing initiatives through comprehensive analytics. Using Shopalize social plugins, consumers can share their purchases or promotions after order checkout and optionally earn rewards for referring friends to e-commerce retailers. Consumers can also use the plugin to discover, in real time, which products other consumers are buying from the retailer. Shoppers considering purchases can also solicit friends' input by asking them to vote on short-listed products while sharing their opinions.
"This is an excellent opportunity for 7 to combine rich content from users and cutting-edge social engagement and amplification tools with our Predictive Experience Platform, to offer an unparalleled customer experience and accelerated sales for e-commerce companies," said 7 founder and CEO PV Kannan in a statement. "With our omnichannel vision, we are enabling customer interactions across all channels and applying our predictive analytics to give customers a smarter, simpler experience. We're transforming the customer experience step by step and improving service and sales across industries."
Shopalize's technology and product will be integrated with 7's existing products and will also be offered as a stand-alone solution to enterprise clients.