Zilliant Builds SalesMax Connect on the Salesforce.com Platform
SalesMax is now integrated with Salesforce.com's Sales Cloud.
Posted Nov 7, 2013
Page 1

Predictive sales analytics provider Zilliant has announced that its SalesMax Connect product is now available on Salesforce.com's cloud-based app platform.

SalesMax Connect puts SalesMax opportunities, which it terms Customer Insights, into the Salesforce.com Sales Cloud. The product helps salespeople identify cross-selling opportunities as well as reduce churn and increase retention among clients.

SalesMax Connect's value comes from "providing actionable selling guidance, including which customers to call on and what products to talk about," explains Javier Aldrete, Zilliant's senior director of product management. The software takes sales data, including customer information and transaction history, and analyzes it. The resulting algorithms divide customer information into scores of Purchase Patten Profiles, and flag potential opportunities and customers that may be about to leave. SalesMax Connect will then deliver these Customer Insights into the Salesforce Sales Cloud. The intelligence helps focus sales reps' attention on the highest-growth opportunities, with the goal of increasing overall revenue.

SalesMax's software is designed for business-to-business sales. One client is the global sign-making and display supplier Spandex, who says SalesMax "[enables] our sales reps to quickly gain visibility into the health of all customer accounts, spot early signs of defection, and drive revenue growth," explains Jim Rich, director of pricing at Spandex. "We are excited to deploy SalesMax Connect," he announced.

SalesMax Connect joins a growing list of products that are built on the Salesforce Platform. More than 2,000 applications are available on Salesforce.com's AppExchange. "The future of enterprise apps is connected," notes Ron Huddleston, senior vice president of ISV [independent software vendors] and Channel at Salesforce.com. Integration into the Salesforce.com platform will "accelerate [partners'] transformation into customer companies," he posits.

Zilliant's SalesMax was first launched in 2011.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Maximizing profit isn't about squeezing your customers dry; it's about charging them what's fair. Price optimization is no longer a chore or a secret technology—it's a competitive differentiator for those wise enough to explore it.
The cloud-based solution helps quantify and prioritize revenue growth and opportunities.
Unlock customer insights that increase sales.
Standalone interface is designed to improve user experience.
New Sales Campaign functionality provides more targeted prescriptive selling guidance to sales reps
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us