Touchstone CRM and the TAS Group Announce Partnership

Touchstone CRM, an IT solutions and services provider and one of the United Kingdom's top Microsoft Dynamics Gold partners, today announced a partnership between Touchstone and the TAS Group. The partnership significantly extends Touchstone's solution and business intelligence offerings to include integrated sales effectiveness automation based on TAS's Dealmaker software.

Touchstone's B2B Sales Accelerator solution delivers Dealmaker intelligent software with integrated sales methodologies all within Microsoft Dynamics CRM. Sales and business development teams can now take full advantage of a range of business intelligence, including sales reporting, dashboard, and data visualisation.

"I am delighted with the partnership between Touchstone CRM and The TAS Group," said John Paul, business solutions manager at Touchstone CRM, in a statement. "One of our key focus areas is helping B2B companies extend their capabilities around being more effective in strategic selling. This is greatly extended by the power of this partnership and the Dealmaker solution.

Touchstone's Sales Accelerator solution based on Dealmaker software from The TAS Group provides intelligent benefits for sales professionals, leaders and operations including the following:

• Increased confidence for sales leaders through greater forecast accuracy and coaching;
• Deep integration to provide end-to-end analytics based on accurate, objective data in real time;
• Configurable scoring system, resulting in reduction in cost of sales;
• Automated forecast updates;
• Account management maps to uncover business problems and solutions; and
• Effective use of social media to leverage community knowledge and enabling proactive coaching.

"Touchstone CRM are thought-leaders and innovators in adopting successful and fully integrated solutions across the U.K. At Microsoft, we are confident that the partnership between Touchstone CRM and The TAS Group will enhance a great product and bring a unique solution offering to the U.K. market. We look forward to a long, successful relationship," said Jeremy Haisman, UK Dynamics partner ;ead at Microsoft, in a statement.

"Companies with challenging sales cycles and high-value transactions can achieve greater success with their opportunity management, thanks to the integration of Dealmaker and Microsoft Dynamics, delivered by Touchstone," said Donal Daly, CEO of The TAS Group. "The partnership ensures that U.K. businesses can easily take advantage of the most advanced sales performance automation to sell smarter and analyse better."

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