Teradata and ADAM Software Announce Strategic Global Partnership
Combining expertise in marketing operations and digital asset management will help data-driven marketers manage rich-media assets and campaigns.
Posted Oct 29, 2013
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Teradata, a provider of analytic data platforms, marketing, and analytic applications, and consulting services, has entered into a strategic sales and technology partnership with Belgium-based ADAM Software to extend it Integrated Marketing Management (IMM) for data-driven marketing by delivering sophisticated rich-media management capabilities.

ADAM Software is a digital asset management(DAM) and product content management (PCM) software provider whose enterprise platform helps marketers create, manage, and deliver literally all types of rich-media assets. ADAM integrates with mainstream tools like Adobe InDesign and Microsoft Office.

"ADAM Software's solutions are a perfect fit with Teradata Applications' Marketing Operations solutions, and their current capabilities and roadmap align exceedingly well with our vision for what true Integrated Marketing Management (IMM) ought to become. ADAM's out-of-the-box support of literally every rich-media file type used in marketing today, plus their application's advanced search, configurable UI, and expansive open architecture ensure an extensible platform that Teradata and its clients can build upon and grow with now and well into the future," said Bob Boehnlein, general manager of IMM/Marketing Operations at Teradata Applications, in a statement.

"For its global reach, category-leading IMM solutions, and talented global sales team, Teradata Applications is the data-driven marketing partner ADAM Software has been looking for to help get our solutions into the hands of yet more marketing operations professionals who need these capabilities.  We see great benefit to our customers in partnering with Teradata and look forward to working together to achieve ever better ways to add value to our joint customers' internal marketing processes," said Pieter Casneuf, CEO of ADAM Software, in a statement.

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