November 5, 2012

SocialMotus Launches Social Media Management Tool for SMBs

SocialMotus, a new social media management tool for small and midsized businesses, has released anl in-depth team management and analytics tool with multi-user support, conversion tracking, integration with Google Analytics and dozens of features to help businesses create real value from social media.,

SocialMotus allows businesses to gather intelligence on their social marketing performance across all Facebook and Twitter accounts.

"Twitter and Facebook are now champions of brand engagement and relationship management, providing a cost-effective means for promotions, growth, and improved sales. Sadly, the biggest struggle confronting midsized businesses was the inability to accurately measure the value of their social media, according to the SMB Group's latest annual social business study. The same struggle ranks second among small businesses," explained David Lin, SocialMotus founder and CEO, in a statement.

SocialMotus consolidates social media monitoring, engagement, leads discovery, and analytics into a manageable interface, with an emphasis on social media ROI metrics. Capabilities include intelligent priority messaging system, targeted monitoring grouped by topic, access to targeted Twitter followers, and a customizable engagement dashboard. Clients can also expect high level social analytics tools with its Facebook and Google Analytics integration, publishing statistics and conversation tracking campaigns.

"We want companies to truly understand how they're performing and improve on that performance. Nobody has put this kind of information into a simple, easily understood console for the affordable price we're offering. It's about time smaller companies have access to the same level of tools offered to bigger brands," Lin said. "It's exciting to bring social media and conversion analytics together to enable our customers to take the next step in improving the customer experience using social networks."

After its official launch, users can expect SocialMotus to leverage cross-platform functionality that will integrate across Facebook and Twitter, with LinkedIn coming shortly.

Businesses will have the knowledge to create meaningful connections with clients, measure the success of social efforts, and understand exactly where to spend their limited time.

SocialMotus will launch with a free version for single users and an introductory pricing structure starting at$9.99 per month for single users and $59.99 for up to five users.