SmartFocus Partners with Scribe for Microsoft Dynamics CRM Integration
The partnership between SmartFocus, Scribe, and Microsoft enables greater marketing personalization.
Posted Nov 4, 2013
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SmartFocus, a provider of real-time, personalized cloud marketing, today announced a new partnership with Scribe, a provider of cloud-based and on-premises customer data integration. The new partnership empowers customers to define and implement bi-directional data integrations with Microsoft Dynamics CRM, allowing them to drive multichannel marketing campaigns that are fully integrated with their CRM business’ processes.

With the new Scribe partnership, SmartFocus can connect its cloud marketing platform to Microsoft Dynamics CRM and Microsoft Dynamics CRM Online. This allows marketers to manage marketing campaigns and synchronize data to and from their CRM systems.

"I've known Scribe for years as an innovative, reliable technology provider for Microsoft Dynamics customers and partners," said Brad Wilson, CEO of SmartFocus and former worldwide general manager of Microsoft Dynamics CRM, in a statement. "Partnering with them will provide a great solution for customers who are relying on SmartFocus and Microsoft Dynamics to drive their business forward."

"Customer data is the lifeblood of today's business environment, regardless of where that data lives. Companies need a 360-degree view of the customer to strengthen customer relationships and drive sales through more personalized and targeted interactions," said Lou Guercia, CEO of Scribe Software. "Establishing deep relationships with cloud marketing leaders like SmartFocus, which serves more than 2,500 customers globally, we're delivering the most comprehensive, end-to-end platform for customer data integration across cloud, on-premises, and hybrid environments."

Two weeks ago, SmartFocus announced the availability of its October 2013 product release. The new product release further extends the company’s capabilities in the areas of analytics, real-time recommendations, cross-channel marketing, and partner integrations.

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