X2CRM, an open-source CRM system, has releases the latest update, Version 2.8, which includes new sales and marketing functionality.

Key features of X2CRM include the following:

• Web 2.0 Speed Optimized User Interface 
• Web Activity Tracker, now with Google Analytics Integration 
• Web and Facebook Lead Capture Form Designer 
• Newsletter Generator 
• Lead Nurturing, Scoring and Intelligent Routing 
• Contact Activity Management 
• Sales Process Workflow Engine 
• Email Correspondence 
• Product and Sales Quotes 
• User Profile Pages and Universal Activity Streams 
• Custom User Role Designer 
• Field Security, Roles and Sales Teams 
• Visual Form Editor for Admins 
• Reporting Dashboard 
• iPad and Mobile Compatibility 
• Both Cloud and On-Premise Optimized Options
• Activity Feed Widget 
• Google Analytics Integration 
• Customizable User Interface Themes and Colors 

"With X2CRM small businesses have a compact and powerful marketing automation and sales customer information system in one easy-to-use CRM application" said John Roberts, founder of X2Engine, in a statement, "and all for a fraction of the cost and complexity."

With X2CRM, users can capture leads from the Web, nurture leads through specified workflows, and track these leads as they return to a Web site.

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