Message Systems Releases Momentum Mobile, a New Mobile Marketing App
Message Systems, a provider of digital messaging software, today unveiled Momentum Mobile, a mobile middleware and cross-channel messaging platform.
By centralizing all digital messaging channels on a single server or cluster, Momentum Mobile lets users conduct secure, context-aware conversations with customers across email, text, chat, and push notifications on all types of devices operating on a growing number of networks. With Momentum Mobile users can transform message content on the fly from one channel to another, orchestrate two-way customer dialogues in real time, and have immediate access to cross-channel engagement data to drive personalization and new revenue offers.
"Momentum Mobile will enable our clients to more quickly rollout their mobile engagement strategies and stay a step ahead of the extremely fast pace of change in the mobile world," said George Schlossnagle, president and CEO of Message Systems, in a statement. "The challenge for the enterprise is engaging customers through whatever channel they prefer to use at any given time on whatever device they choose. Our enterprise-class solution has proven scalability, meeting the needs of the world's largest social networks and e-businesses, as well as major credit card companies, banks, and telecom carriers. Few if any mobile messaging solutions are available on-premises today and Momentum Mobile fills a big void for corporate customers, such as financial institutions or airlines, who need to transmit customer proprietary data to mobile devices without relying on cloud services for push, text or e-mail messages."
"With Momentum Mobile, we have full mobile messaging flexibility, and can support conversations in email, text or push notifications to accommodate campaign goals or customer preferences," said Davide Migliavacca, chief technology officer at ContactLab, in a statement. "Additionally, we're able to tailor routing policies and reliably deliver messages on time. This is critical since messages to our customers often involve time-sensitive information."