Matrix Solutions, a provider of CRM and sales management software, launched MatrixMobile, a mobile version of the Web-based Matrix CRM and Sales Management Software System.

The mobility of Matrix aids the salesperson on the go by providing instant access to information on their activities, accounts, and contacts from their mobile devices. MatrixMobile will be sold as part of the standard Matrix product moving forward, while existing customers are  receiving the new mobile upgrade.

The MatrixMobile product, which was developed as a direct result of customer feedback, automatically synchronizes with the Matrix system in real time, ensuring all users are accessing the most up-to-date account information.

"From a sales perspective, the ability to gain pertinent account information anywhere and anytime improves operational sales efficiencies and enhances the sales teams’ performance," said DJ Cavanaugh, CEO of Matrix Solutions, in a statement. "At the end of the day, top line ROI is all about sales, so as a sales management system provider our job is to create and deliver the tools that our clients need to sell more."

Director of Product Management for Matrix Solutions, Jonathan Diven added: "Our business philosophy has always entailed listening to our customers, and it was their feedback that led us to build and deliver a mobile product in less than three months that facilitates greater user productivity and efficiency, such as the dashboard feature at login and the ability to view and update account information."

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