Marketo Forms Key Partnerships

RingRevenue, a provider of inbound call marketing automation, announced today that it has joined Marketo LaunchPoint, an ecosystem of marketing automation solutions.

The company's SaaS product will allow Marketo customers to score and route prospects from inbound phone calls in a manner similar to Marketo's scoring and routing of digital sourced prospects and provide analytics and attribution for the marketing and advertising that draws potential buyers in.

"With people consuming more marketing content on mobile than on desktop, combined with the convenience of click-to-call technology, we are seeing an enormous uptick in inbound phone calls as part of modern integrated marketing," Eric Holmen, CMO of RingRevenue, says. "LaunchPoint offers a complete hub for marketing professionals and, given brands' increased interest in call marketing, it's a natural fit for RingRevenue's technology to be included in the ecosystem."

"Call marketing automation offers inherent benefits for tracking campaign performance at a time when inbound phone leads are on the rise," Robin Bordoli, vice president of partner ecosystems at Marketo, adds. "As a result, RingRevenue is an important addition helping us to maintain the Marketo ecosystem as the most complete marketplace available to marketers."

This news comes just one day after Marketo announced a new partnership with MarketStar, a sales process and personnel agency. As an agency managed service provider and marketing service partner, MarketStar now ranks among a select few agencies qualified to provide consultation and ongoing services to Marketo users.

As a partner, MarketStar will provide Marketo technology as a hosted instance but can also work with existing Marketo users to maximize their automation investments.

"Becoming a Marketo agency and managed services partner proves MarketStar's level of commitment to Marketo customer's revenue growth and success," Amy Guarino, vice president of business development at Marketo, says. "We are proud to have MarketStar as a trusted partner providing a full suite of marketing automation services and solutions for our customers."

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