Marketo Adds Resources, Best Practice Tips with Marketing Nation
New network provides more ways for marketers to enhance their campaigns.
Posted Oct 24, 2012
Page 1

In an effort to help marketers make better use of its offerings, marketing automation provider Marketo today introduced Marketing Nation, a free network for Marketo customers that features best practice resources, programs, and opportunities to receive one-on-one advice from consultants.

The Program Exchange, which is included in Marketing Nation, houses a catalog of templates for customers to refer to for help developing new campaigns or other projects. The topics include lead scoring, email campaigns, lead nurturing, Webinar creation, and search engine marketing.

Customers such as the Pedowitz Group and Rackspace are already using Marketing Nation and have downloaded templates from the Program Exchange. While all of the content in the Program Exchange was provided by Marketo, user companies will eventually be able to contribute and share their own programs, according to Marketo.

"With Marketing Nation, we're giving marketers the ability to tap into the success of all the customers who've come before them to dramatically increase their own success," said Marketo CMO Sanjay Dholakia in a statement. "With Program Exchange you're not just purchasing Marketo's marketing automation solution, but tapping into an entire suite of programs to empower your teams to achieve value faster. The Program Exchange draws on the knowledge and experience of more than 21,000 marketing experts worldwide to empower marketers everywhere."

In its second quarter report for this year, Marketo announced it had signed its 2,000th customer with a year-over-year growth rate of nearly 200 percent. Although the company has a strong performance rate, its new release comes at a time when the marketing automation space is becoming increasingly competitive. Showing customers how to get more benefits from a product they already have could be one way to discourage them from jumping ship for another vendor.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.
Marketing automation vendor gains more visibility, ups ante on competitive industry.
New features let users define their own segmentation rules and more.
CMOs are on pace to spent more on IT than CIOs.
New app lets users design an HTML5 version of emails, landing pages, microsites, and more.
Using CRM to drive event attendance.
Find the best practice that works for you.
Expand on lessons learned in 2012.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us