LivePerson Releases Cookie Application
The new tool lets companies deliver better information about the cookies used on their Web sites.
Posted Jul 3, 2012
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LivePerson, a provider of real-time engagement solutions that increase conversions and improve the customer experience, today announced the launch of an EU Cookie Application for companies seeking to deliver information about the cookies used on their Web sites to their visitors. The application is available as a free add-on to LP Marketer.

The application can dynamically provide language-specific and browser-specific links to instructions for easily disabling cookies.

"Not only does the LivePerson application help us provide clear information on our privacy policy and our use of cookies, it is also surprisingly quick and easy to implement," said Adam Butler, U.K. digital marketing executive at SodaStream International, in a statement. "One of the most compelling aspects of the app is that it empowers me to make changes on my end, without having to burden our IT resources with additional work."

"LP Marketer is a powerful solution that enables business owners and online marketers to drive targeted and personalized content to visitors with little IT reliance," said Rob Deichert, head of LP Marketer at LivePerson, in the statement. "With the EU Cookie App, organizations of all sizes can easily display a customized banner to visitors, notifying them of cookies used on the Web site, and related privacy policies. This app allows Web sites to further inform and empower visitors to have their online experience of choice."

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