Brandwatch Launches Vizia, a Social Media Analytics Solution
The platform reinvents the traditional social media command center.
Posted Sep 18, 2013
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Brandwatch, a provider of social media monitoring and intelligence, has announced the launch of Brandwatch Vizia, a social media analytics platform that provides multiscreen displays of real-time social media data.

The dynamic, customizable displays are compatible with any screen, including smartphones and tablets, and screens that are controlled remotely, allowing businesses to implement Vizia from different locations. Vizia also makes social data more accessible to different teams so they can make more informed decisions and, ultimately, help their companies become more of a social business.

Brandwatch customers Wells Fargo and Dell have already implemented Vizia.

"Companies in every industry need to be conscious of signals that come from what customers and the market are saying, and it's especially vital for us in financial services," Renee Brown, director of enterprise social media at Wells Fargo, says. "At Wells Fargo, we're evolving our social intelligence and business strategy all the time, and...solutions like Brandwatch Vizia are pivotal to scaling our social media command center."

"Brandwatch Vizia unlocks social intelligence from the confines of former command center models," Logan Lawler, social media listening and analytics practice leader at Dell, says. "It's not only supported by advanced analytics that delve into the most relevant business insights, but it's also really dynamic and scalable across various use cases."

Vizia is the latest addition to the expanding Brandwatch suite of social analytics and monitoring products, which also includes recently announced third-party integrations that can be displayed as feeds within Vizia scenes.

"We wanted to give brands a better way to display meaningful social data than the static, conventional versions the industry has produced until now," Giles Palmer, Brandwatch CEO, says. "Vizia tells the story of your social media data in a beautiful and engaging way. We're particularly proud of the way businesses can control it remotely and set up automated 'events' to change their displays."

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