Angel Unveils New Outbound Campaign Manager
Cloud-based tool gives businesses the flexibility and insight to proactively create personalized customer experiences.
Posted Dec 18, 2012
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Angel, a provider of cloud-based customer experience (CX) solutions, today introduced Angel Outbound Campaign Manager, a new Web interface that allows businesses to build, manage, and measure proactive outbound customer communications. 

With Angel's cloud-based Outbound Campaign Manager powered by Angel's CX Analytics, enterprises are able to create a two-way conversation with customers, gain valuable insight into customer preferences, and provide a more personalized customer experience.

Built off of Angel's CX Builder and tightly integrated with Angel's cloud-based CX Platform, Outbound Campaign Manager is a self-service tool that does not require any coding background and empowers business users to design outbound customer campaigns and manage customer communication flows across multiple channels. For example, Angel's Outbound Campaign Manager allows businesses to send appointment reminders, shipment notifications, and account changes to their customers via the channel of their choice. Additionally, with real-time customer data integrated with Outbound Campaign Manager, businesses can better anticipate customer needs, specifically tailor each customer interaction, and monitor and measure the value and impact of each proactive customer campaign.

"Creating a delightful customer experience happens over an entire customer lifecycle, not just at one instance," said Dave Rennyson, president of Angel, in a statement. "Businesses today need easy-to-use and cost-effective tools to build strategic and proactive customer communication programs that enable two-way conversations and diffuse potential customer frustration. With Angel's cloud-based Outbound Campaign Manager, businesses can quickly gain the flexibility to design and deploy outbound campaigns that are customized to their customers' needs and measure their effectiveness to ensure customer satisfaction and increase brand loyalty." 

With Angel's cloud-based CX Platform, businesses can create proactive, scalable, and personalized customer interactions by integrating with Web-based CRM systems like Salesforce.com. Additionally, Outbound Campaign Manager leverages Angel's CX Platform security and authentication features, including voice biometrics and safe dialing windows, which are ready to deploy out-of-the-box.

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