Allegiance Integrates Clarabridge Sentiment and Text Analytics
Provides enhanced understanding and analysis of multichannel customer feedback data to bolster voice of the customer programs.
Posted Oct 19, 2012
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Allegiance, a provider of voice of the customer intelligence technology and services, will license the Clarabridge sentiment and text analytics solution for use in its platform.

Allegiance has offered integrated text analytics in its VOC software since 2010. This new partnership with Clarabridge will allow customers the additional option of using Clarabridge ‘s categorization and sentiment scoring capabilities. It also allows customers who prefer working with Clarabridge to use those categories as an integrated feature of their Allegiance solution.

"Text analytics is an important part of a customer experience and customer listening program," said Adam Edmunds, Allegiance CEO and president, in a statement. "We are thrilled to add Clarabridge to our growing list of partners and look forward to helping companies get more insight from their data together."

"Our partnership with Allegiance will provide a comprehensive solution for Voice of the Customer professionals," said Sid Banerjee, CEO of Clarabridge, in the statement. "Clarabridge consistently strives to be a leader in text analytics and sentiment analysis, and we are excited to partner with companies like Allegiance who share in our goal of enabling customer experience excellence. We look forward to the new opportunities this partnership will create."

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