Accenture Launches Global Social Media Innovation Center in Silicon Valley

SAN FRANCISCO (DreamForce 2011) -- Accenture today announced the opening of the Accenture Enterprise Social Media Innovation Center. Dedicated to the development of innovative social media solutions, the center will help clients more effectively use social media capabilities in the enterprise.

Solutions developed by the center will help enterprises leverage social media internally to support collaboration, reduce cycle time, and create online work teams that serve customers better and externally to help companies improve their interactions across marketing, sales, service, and operations.

Based in the Accenture Technology Lab in Silicon Valley, the Accenture Enterprise Social Media Innovation Center will work with salesforce.com as well as other providers of social media tools to develop, demonstrate, and deliver first-to-market solutions and capabilities. Along with satellite Accenture Innovation Centers around the world, the center will also host client workshops to help them create a value-driven vision for social media in the enterprise.

"Social media is redefining the way businesses interact with their customers and employees," said Kevin Campbell, group chief executive of technology at Accenture. "With the Enterprise Social Media Innovation Center, Accenture is leading the charge in the industry, providing enterprise clients with marketing expertise, cutting-edge social media strategies, and solutions that can transform their business."

"We are also expanding the Accenture Social Enterprise Practice globally to meet the growing needs of our clients," he continued. "Combining Accenture's business consulting, technology integration, and delivery expertise with our managed services capabilities, the practice focuses on the delivery and implementation of social media capabilities for enterprise clients around the world."

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