Zephyr Health Partners with Veeva Systems
Zephyr Illuminiate will power Veeva CRM Suggestions with predictive customer and market insights.
Posted Nov 20, 2015
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Zephyr Health and Veeva Systems have formed a strategic partnership to supercharge sales effectiveness in the life sciences industry.

By formally joining each other's interoperability partner programs, the companies are kicking off joint development efforts that will incorporate the predictive analytics and data-driven business recommendations of Zephyr Illuminate into Veeva CRM Suggestions.

"Today's announcement with industry leader Veeva Systems is another solid step in Zephyr Health's journey to transform the way life science companies do business," said William King, founder and CEO of Zephyr Health, in a statement. "This partnership will help us realize that goal by delivering on our strategy to harness the power of global health data to improve customer targeting, accelerate sales and enhance field productivity and satisfaction. Ultimately, this process will support a product's market success."

"Effective CRM takes an ecosystem of partners who recognize that no single solution is capable of collecting and synthesizing the overwhelming abundance of data available to deliver effective, multichannel customer engagement," said Matt Wallach, president and co-founder of Veeva Systems, in a statement. "This partnership is a strong, strategic fit for us and represents a powerful opportunity to enrich Veeva CRM Suggestions with analytics and insights that will equip field teams to deliver an unprecedented customer experience."

In June, Veeva Systems launched its Data Science Partner program with ZS Associates and Aktana as its first partners. Data Science Partner solutions will be pre-integrated to Veeva CRM Suggestions.

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