WealthEngine, a provider of wealth intelligence, prospect research, and marketing services for nonprofits, healthcare, education, luxury goods, and financial services, has released a new prospecting solution, WE Prospect. Marketers, agencies, and fundraisers can now identify ideal targets with WE Prospect by creating ultra-segmented audiences using wealth, demographic, lifestyle, and personal attributes across a database of more than 210 million people in the United States.
WE Prospect allows marketers to begin with their model of an ideal customer, then find the consumers that fit those attributes. This approach empowers WealthEngine customers to take a more focused methodology to prospecting.
"The adoption of data-driven marketing is widespread. And WE Prospect is what differentiates WealthEngine from the rest of the market," said WealthEngine chief marketing officer Mike Lees in a statement. "WE Prospect uncovers who has the wealth and affinity to buy or donate and determines if now is the right time to engage. No other company can deliver these capabilities with the clarity and precision that WE Prospect achieves."
WE Prospect is available in the following options:
- WE Prospect for Salesforce: Salesforce.com users can lfind, understand, and contact affluent prospects directly within their existing Salesforce.com database.
- WE Prospect for FindWealth8: WealthEngine subscribers can access real-time list curation and development as well as engage across channels with actionable contact info and optional online profile mapping, all within WealthEngine’s online platform.
- WE Prospect Standalone: Customers can collaborate with WealthEngine to develop custom, highly-segmented audiences of high-potential prospects.
"As an industry leader in audience and wealth intelligence, WealthEngine is truly driving prospecting out of the Dark Ages," said John Funge, senior vice president of product management at WealthEngine, in a statement. "Through its modern, intuitive interface, WE Prospect provides users with a simple way to access unparalleled predictive insights into a prospect’s financial status and persona. Now marketers and fundraisers know more before they engage, thus driving efficiency, effectiveness and actionability."