Logo
BodyBGTop
Vibes Acquires Red Fish Media
The move brings together two mobile and digital marketing powerhouses.
Posted Dec 28, 2016
Page 1

Vibes, providers of a mobile marketing platform, has acquired Red Fish Media, a mobile marketing and digital solutions company with more than a decade of experience engaging consumers through these channels. Financial terms of the transaction were not disclosed.

Based in Miami Red Fish Media has developed a suite of proprietary products, such as Text ER, that are designed to work with clients in the healthcare industry.

"With this acquisition, we've solidified our leadership in mobile marketing engagement," said Jack Philbin, CEO and co-founder of Vibes, in a statement. "As the industry begins to consolidate, Vibes will continue to lead the pack and offer brands the most comprehensive mobile marketing platform available. Red Fish broadens our capabilities with additional technology and accelerates our expansion into new areas like healthcare."

Red Fish's founder and president, Matt McKenna, will join Vibes as vice president of sales.

"Vibes and Red Fish share a common vision that mobile is currently and will continue to be the most effective way to engage consumers," he said in a statement. "We've seen firsthand that it's possible for major brands to drive true ROI with mobile, and by adding our team and technology to the industry-leading platform that Vibes has developed, we're going to help the industry rethink what is possible in the space."


Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Vibes is one of the launch partners for the IBM Universal Behavior Exchange (UBX), adding its mobile wallet and mobile marketing technologies to the IBM Marketing Cloud.
Using Vibes' Catapult mobile marketing platform, companies can send automated service messages across mobile channels.
Marketers can now integrate text messaging, mobile wallet marketing, and mobile wallet advertising into Marketo campaigns.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us