Verint Enhances Mobile and Personalization Capabilities in Enterprise Feedback Management
New features of Verint EFM make it easier to launch and manage customer surveys across multiple platforms.
Posted Oct 21, 2015
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Verint Systems today launched an enhanced cloud-based Enterprise Feedback Management (EFM) solution, with functions around survey design and deployment in addition to analysis across Web-based, SMS, IVR, and mobile deployments.

In the latest Verint Enterprise Feedback Management release, organizations can take advantage of several key feature enhancements to advance mobile engagement, personalization, and productivity. 

SMS support includes authoring of SMS surveys in the same EFM interface used for Web surveys. Management and execution of SMS survey campaigns is based on proactive invitations and participant opt-in keywords. Cross-channel survey support involves sending SMS invites to participants with links to the Web surveys. Channel specific features, such as verbatim voice responses in IVR surveys and photo upload questions in mobile and desktop surveys, also provide rich and actionable insights.

This latest release also includes productivity improvements for managing multiple surveys, easier audience management, and enhanced reporting management.

"Direct customer feedback continues to be the underlying driver of measuring the customer experience. With our most recent EFM release, we are continuing to innovate on behalf of our customers," said Nancy Treaster, senior vice president and general manager of strategic operations at Verint Enterprise Intelligence Solutions, in a statement. "Meeting the needs of customers is our focus and providing continued solution innovation around EFM and our other customer analytics solutions, is front and center in our Actionable Intelligence strategy."

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