Unmetric, providers of a social media intelligence platform, has added Cross-Channel Reports to its Analyze product. Analyze for social media analysts is one of three core Unmetric products, alongside Discover for brand content creators and Track for marketers.
This new feature builds on Unmetric's existing reporting capabilities, which allow social media analysts to automatically create and download reports in CSV, Excel, or PPT format. Previously, users could compare multiple brands and their performance on one social network (Facebook or Twitter) per report. With Cross-Channel Reports, users can now compare their performance during any time period, against more than 55,000 brands in Unmetric's database across Facebook, Twitter, Instagram, and LinkedIn, all in a single report.
"Time is the one thing that every brand or agency social media analyst I've talked to doesn't have enough of, and spending hours creating reports only adds to their frustration," said Lux Narayan, CEO of Unmetric, in a statement. "We created our reporting feature to help alleviate some of this stress, and our new Cross-Channel Reports is another item to help analysts do their jobs faster and smarter."
"Data is just data until it's presented in a way that's easy to digest, and our reports enable everyone from the analyst to the CMO to quickly understand what is or isn't working well," added Vikram Ravi, director of operations and client services at Unmetric. "Cross-Channel Reports now make it even easier and more efficient to create reports and understand important competitive data."
Unmetric Analyze clients can immediately access Cross-Channel Reports in a new stand-alone Reports module that includes the existing Analysis and Comparison Reports.