Twitter Unveils Twitter Engage and a Vine Integration
New apps help organizations grow and retain audiences and share up to 140-second videos on Twitter.
Posted Jun 21, 2016
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Twitter has unveiled Twitter Engage, a standalone app to help site users interact with their fans and grow and retain audiences.

Twitter Engage will enable influential creators to monitor engagement and offers new analytics on how their Tweets are performing. Select creators will now be able to monetize their content directly within the app.

Twitter also announced that everyone can create and share videos up to 140 seconds on Twitter, and a select group of Vine creators will be able to add longer videos to their Vines. Vine is also exploring monetization opportunities with Twitter's Amplify Open program to help creators make money on Vine.

"Video is becoming increasingly central to the real-time conversations happening on Twitter," said Jack Dorsey, Twitter's CEO and co-founder, in a statement. "We're investing heavily in videos and creators. We want to be the best place for creators and influencers to build an audience and make it easier for creators to make money on Twitter, and soon Vine."

"Creators are the heart of our entertainment community," said Hannah Donovan, Vine's general manager, in a statement. "They make us laugh, they inspire us, and most importantly, they create culture. That is special. That deserves recognition and fuel. Today's announcements are a key step towards that."

Twitter also announced a new video viewing experience to help users discover videos and Vines on Twitter. By simply tapping on a video Tweet or Vine in the Home timeline, people can now launch a new, full-screen interface with more suggested video Tweets below.

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