Tickr, provider of a marketing performance management platform, has begun working with Oracle Social Cloud to provide enhanced data visualization.
Oracle Social Cloud helps businesses manage and scale their relationships with customers on social media channels. Oracle Social Cloud's Social Relationship Management (SRM) Platform has integrated social listening, social engagement, social publishing, social content and apps, social analytic,s and social collaboration into one unified cloud service.
Tickr and Oracle Social Cloud can deliver powerful data alongside other key marketing metrics, as interactive visualizations, live in the browser.
"With new cloud data platforms like Oracle, marketers can access the most up-to-date information available about customers, competition and the market. Until now, the ability to share this information at scale and in business context was limited to static and out-dated reports distributed by email," said Tyler Peppel, CEO and founder of Tickr, in a statement. "Tickr provides real-time data, live in the browser, accessible to everyone on the marketing or agency team. Our relationship with Oracle Social Cloud helps connect every employee in the organization directly to their customers' behaviors and attitudes, in real time."
"In today's fast-paced business climate, successful organizations need to be able to react in real time to market changes, in order to keep pace with their customers and their competition," said John Stetic, group vice president at Oracle, in a statement. "To enable our customers for success, we continue to expand our ecosystem of partners and capabilities, and this integration allows our customers to better leverage the power of real-time social monitoring and analytics throughout the entire business."
Tickr is a Gold level member of Oracle PartnerNetwork (OPN).