August 26, 2016

TapInfluence Partners with PowerTV

TapInfluence, providers of an influencer marketing SaaS platform, has partnered with PowerTV, YouTube's fastest growing network with nearly 3 billion annual video views and more than 10 million subscriptions to date, organization-wide.

This strategic partnership increases the number of high-impact gaming influencers available to TapInfluence customers within its premium influencer marketplace.

"Brands and agencies are quickly adopting software solutions to power their influencer marketing efforts. To scale these highly successful campaigns, which outperform all other digital channels, they know they need to lean on both automation and consolidated, organized access to influential individuals," said Julianna Vorhaus, director of influencer development at TapInfluence, in a statement. "We're thrilled that PowerTV is rapidly onboarding its tier-one gamers to the TapInfluence marketplace. Gaming is a very competitive industry, and enabling brands and agencies to access these unique influencers both provides the influencers with more opportunities and makes our marketplace an even more complete destination in the market, easing marketers' burdens of working with multiple providers or wasting valuable time on manual influencer discovery."
"At PowerTV, we pride ourselves on being selective with the partners we onboard to our organization. With 70 highly influential YouTuber clients, generating in the area of 20 million monthly views, it's essential that we continually provide new and exciting sponsorship opportunities to retain existing talent and attract new talent," said Alex Edson, CEO of PowerTV, in a statement. "We're super-excited about our partnership with TapInfluence, a company that's connected to the most innovative brands and agencies investing in influencer marketing."