Swyft Media has launched a series of apps to help companies reach millions of consumers with branded stickers—static images and GIFs—within oApple's iMessage mobile messaging platform.
Swyft Media provides companies, movie studios, and professional sports teams, among others, with a way to get their brand into the explosive mobile messaging space by creating and placing branded content that is designed to engage and influence consumers and entice them to share with friends.
Swyft is among the first to offer branded content in iMessage, launching close to 100 digital sticker and emoji packs on behalf of The Backstreet Boys, Peanuts, Sausage Party, the New York Rangers, the Dallas Mavericks, Virginia Tech, UCLA, and the University of Utah, among others.
"Mobile messaging has proven to be an extremely effective way for us to engage with our fans," said Derek Roberto, vice president of content new media and entertainment at Peanuts Worldwide/Iconix Entertainment, in a statement. "Swyft enables us to reach a vast number of consumers with content they enjoy using in a place where they are spending a huge amount of time."
"Being among the first to provide our content to fans through iMessage gives us a new and unique method through which they can interact with their favorite team," said Dave Lang, director of digital media for the Baltimore Ravens, in a statement.
The App Store for iMessage provides Swyft Media a global platform to reach consumers with branded content. Swyft currently has approximately 60 application partners within the Swyft Media Network. Through its Swyft Mobile Engagement Platform, it allows companies to create, deliver, and analyze content to many of the top mobile messaging applications in the world through tailored campaigns based on specific metrics that include desired demographics, geographies, brand KPIs, and much more.
"The mobile messaging space is a potential goldmine for brands looking to reach young consumers in a way that makes a lasting impact through both engagement and brand loyalty. Apple's decision to open up its hugely popular iMessage application is validation that this growing medium has become an increasingly important part of our culture and a great avenue for brands to engage consumers at scale in a way that doesn't feel forced," Evan Wray, co-founder and vice president of Swyft Media, said in a statement. "We believe Apple's new approach will create tremendous opportunity for brands to quickly take advantage of the reach that mobile messaging apps can deliver."