SurveyMonkey Launches Benchmarks Data Platform
New Benchmarks product lets companies compare performance against industry segments.
Posted Apr 3, 2015
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SurveyMonkey, provider of an online survey platform, has launched SurveyMonkey Benchmarks, a data offering to help organizations understand how their performance stacks up to peers, competitors, and companies of similar size. The new product will launch with benchmarks for Web site feedback, customer satisfaction, employee engagement, and customer loyalty (Net Promoter Score).

SurveyMonkey Benchmarks aggregates and anonymizes some of the company's 3 million daily survey responses to create industry indexes by industry, location, and company size. Customers can access the quality benchmarks, compare and download their individual business scores against other organizations, identify best practices and areas for improvement, and devise a course of action moving forward. The benchmarks are refreshed quarterly.

SurveyMonkey Benchmarks measure the following four categories of metrics:

  1. Employee engagement, which helps businesses understand the levels of engagement at the office, and pinpoint how to make improvements and increase employee satisfaction;
  2. Customer satisfaction, which allows companies to see how satisfied their own customers are compared to those of their competitors;
  3. Net Promoter Scores (NPS), a valuable metric which looks at whether or not customers are recommending a product, service, company or brand to others; and
  4. Web site feedback.

"Our mission at SurveyMonkey is to help people make better decisions with data. We believe that by providing contextual benchmarks to survey results we will do just that," said Dave Goldberg, CEO of SurveyMonkey, in a statement. "Since joining SurveyMonkey, I've been driven by the untapped value our product can bring businesses by unlocking the data and knowledge in our database. Today, we are giving companies the keys to understanding what's working with customers and employees and what's not."

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