StrongView, a provider of email marketing and cross-channel marketing solutions, has added contextual marketing capabilities to Message Studio, its cross-channel Marketing Cloud. This latest release of Message Studio introduces many new and enhanced features for leveraging ad-hoc third-party data and executing highly contextual messages across any offline or online channel.
With this recent update, Message Studio lets users automatically import third-party event data (e.g. call center, Facebook, etc.) for analysis and targeting, and then push relevant messages out via any messaging channel.
In addition to expanded channel messaging, StrongView has added native push messaging capabilities within Message Studio's drag-and-drop lifecycle marketing module. This enables marketers to create multistep, multichannel programs, delivering messages to mobile application and devices in coordination with other messaging types, such as email, SMS and display.
New contextual marketing capabilities offered with the new Message Studio include the following:
- Automatic Third-Party Data Import: Users can bring in any user-defined event data, such as call center activity, page views, Facebook likes, mobile engagement, and more.
- Unlimited Cross-Channel Execution: Users can add any outbound message channel to lifecycle or batch mailings with Message Studio's new open channel integration framework.
- Native Push Messaging: Users can drive engagement with mobile customers with in-app messaging that can be added to any cross-channel lifecycle marketing campaign using StrongView's drag-and drop designer.
"The next wave of innovation in marketing is being driven by the inevitable shift to contextual marketing, and StrongView is proud to be leading the way," said Mark Parks, vice president of product at StrongView, in a statement. "With its unparalleled capabilities for accessing, analyzing, and acting on cross-channel data, this latest release of Message Studio underscores our commitment to providing email marketers with all the tools they need to effectively engage customers based on individuals' current context and relationship to their brand."
StrongView last year added InteractionStore, a cloud-based customer insight solution capable of analyzing and acting on cross-channel customer interactions, to Message Studio. The company was formerly known as StrongMail until it changed its name to reflect a cross-channel focus.