StratusLIVE, a provider of cloud-based software for enterprise nonprofits, has added the Constituent Analytics feature to its StratusLIVE for Fundraisers, built on the Microsoft Dynamics CRM platform.
Constituent Analytics provides at-a-glance information regarding donor payment and gift history, including most recent donation, highest-value donation in the donor’s gift history, and the types of gifts that were made. This mobile-ready, graphic-rich interface uses responsive design to allow nonprofits to view constituent analytics anytime, anywhere, on any device.
StratusLIVE clients can now examine profiles, interactions, transactions, and giving history summaries for individuals and groups of constituents, as well as perform a number of custom query operations designed to empower nonprofit staff to directly and fully engage with donors. Constituent Analytics summarizes data for each individual contact and provides users with tools to examine the findings.
"The purpose of Constituent Analytics is to evaluate the nonprofit's donor database to produce useful snapshots that can be used to identify opportunities for improved performance," said Brett Meyer, StratusLIVE's director of product management, in a statement. "Constituent Analytics brings these insights to the forefront so that nonprofits can reach out to donors at the right time with more effective messaging for stronger donor relationships."
In addition, Constituent Analytics can be further enhanced with StratusLIVE's new analysis model which goes beyond traditional recency, frequency, monetary value reporting. By introducing a fourth dimension, constituent lifecycle management, StratusLIVE clients benefit from a more clear, complete picture of each donor's current engagement and giving.
"We built Constituent Analytics because many enterprise-class nonprofit clients are sitting on a huge goldmine of donor data; they just don't have the ability for fundraisers to use it quickly in the field," said Jim Funari, co-founder and CEO of StratusLIVE, in a statement. "By summarizing the donor data into clear, easily understandable snapshots, our clients can achieve better fundraising results."
This latest advancement comes just a week after StratusLIVE released a cloud-based analytical marketing solution for nonprofits.