Stibo Systems Joins IBM Ready for Smarter Commerce Program
Stibo's STEP master data management solution is integrated into IBM's WebSphere Commerce software.
Posted Oct 29, 2014
Page 1

Stibo Systems, a provider of multidomain master data management (MDM) solutions, has joined the IBM Ready for Smarter Commerce program. As part of IBM's Smarter Commerce ecosystem of partners, Stibo Systems has seamlessly integrated STEP, its MDM solution, with IBM WebSphere Commerce software. This allows retailers to create an e-commerce platform that engages consumers with the information they need whenever and wherever they want to make a purchase.

By combining Stibo Systems' STEP with IBM WebSphere Commerce, retailers can achieve accurate product and customer information and use it to feed a variety of destinations, including Web sites, print catalogs, and enterprise resource planning (ERP) systems.

IBM WebSphere Commerce software is a customer interaction platform that drives cross-channel commerce across all touchpoints, including mobile, social, and in-store. Through a single powerful platform, WebSphere Commerce provides a differentiated commerce experience across all of a company's business models to drive better customer engagement and increased sales.

"As consumer expectations continue to reach new heights, retailers must respond with highly personalized shopping experiences to make sure every moment matters when interacting with their customers," said Pete Wharton, product marketing manager of IBM ExperienceOne, in a statement. "IBM and Stibo Systems understand the importance of engaging the customer in context at every point in the sales cycle, and together we will help retailers increase customer loyalty and drive revenues."

"Maintaining accurate product information across all channels is essential to creating a better shopping experience and to establishing consumer and brand loyalty," said Greg Wong, senior vice president of North America at Stibo Systems, in a statement. "By combining Stibo Systems STEP solution with IBM's leading e-commerce platform, retailers can achieve real-time, consistent and highly accurate operational information about products, suppliers and customer preferences in order to increase revenue and lower risk."

BlueLinx, a distributor of building products in North America,  is using Stibo Systems' MDM solution with the IBM WebSphere Commerce platform to align its e-commerce sites with all other areas of the business to create a personalized, consistent shopping experience across all devices and touchpoints.

"This ensures consistent product information across every channel, regardless of how customers come into contact with us," said Jim Desmond, director of e-commerce and marketing at BlueLinx, in a statement.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us