Standard Register To Launch SMART Franchise Marketing

Standard Register, a provider of workflow, content, and analytics, today introduced SMART Franchise Marketing, a solution designed to drive local marketing success and ensure brand consistency through an effective cloud-based platform.

SMART Franchise Marketing recognizes the need for franchisees to leverage the benefits of ever-growing CRM data and social channels for local marketing initiatives, without franchisors losing control of their brand identity. Franchises can harness an integrated approach to the design, production and distribution of online, offline and on-product marketing communication tactics.

"SMART Franchise Marketing provides franchisees with immediate access to a simple solution for ordering personalized marketing, direct mail, point-of-purchase signage and campaign materials in just the right amounts," said Shawn Dan, franchise solutions director at Standard Register, in a statement. "This is a franchise business application designed for Standard Register's SMARTworks technology platform to leverage and manage branded content across distributed sales channels."

Standard Register's Marketing Services Studio can provide one-on-one support to individual franchises. Specialists with visibility into the world of franchising help with common marketing challenges like in-store visuals, direct marketing campaigns, and social media management.

---