Spredfast, provider of a social marketing platform, has released the Spredfast Performance Index to empower brands and media to evaluate social performance within the context of each unique business and help teams work smarter to improve social business impact.
Spredfast also offers analytics to deliver visibility and comparative insights that brands can use to strengthen their social tactics.
Spredfast Insights is a component of the Spredfast Social Relationship Platform. Enhanced functionality provides social teams with a visual way to show the impact of social. A performance dashboard measures the effectiveness of an organization's social program through an aggregated view of all social properties. Social teams can drill even further for a closer look at individual accounts and messages, such as audience insights, engagement trends, and content analysis. Spredfast Insights also delivers comparative analytics that enable brands to perform side-by-side comparisons of accounts, initiatives, content labels, and more.
The Spredfast Performance Index introduces a customizable algorithm for brands to uniquely measure success. For the first time, brands can prove real business impact of social and have the data to improve social tactics in real-time.
Brands now can use the Performance Index to do the following:
- Customize how each brand defines reach, activity, and engagement, along with their respective priorities and goals.
- Track the progress of social programs to defined business objectives, so teams can quickly improve tactics.
- Understand how social activities impact business goals, and easily communicate social success to C-suite stakeholders.
"For most organizations today, social teams are tasked with managing their social strategy across a wide range of brands and channels. They need a fast, easy way to understand social performance for each brand and insights that will allow for immediate action," said Rod Favaron, CEO of Spredfast, in a statement. "Social teams no longer need to comb through dozens of spreadsheets and reports to understand what's working. Using Spredfast's robust analytics capabilities, brands can easily understand social's impact on their bottom line and can work smarter to deliver great social experiences that build lasting relationships."
The Performance Index also feeds off technology from Spredfast's partnership with Brandwatch, which resulted in the integration of Brandwatch's social analytics and monitoring platform with Spredfast's social media management platform. The integration enables organizations to monitor, analyze, and take action on real-time business insights from the world's social conversations.