Spredfast, provider of a social marketing platform, has released Spark, a new tool that empowers brands and media to keep a pulse on in-the-moment trends and conversations on a global scale and weave relevant, trending content into brand stories.
Spark enables marketers to uncover more moments that matter across social, engage in opportune, real-life conversations, and take action by curating and sharing authentic, relevant content across social channels all in one platform.
A dashboard allows users to customize, view, and analyze a snapshot of the entire social story about a topic. Users can personalize topics and set up notifications that could impact the company. Spark also identifies brand ambassadors, events, followers, and competitors. Whether marketers take action on a one-to-one (a Tweet or retweet) or one-to-many (launch a new social experience across multiple channels) level, users never have to leave the Spredfast platform.
"We're hearing from customers all the time, there's a gap in the market for a product that allows them to identify the right opportunities to engage and take action immediately," said Rod Favaron, CEO of Spredfast, in a statement. "With Spark, we're filling that gap plus some by giving marketers a solution that includes discovering more moments to market, personalized trending alerts, content-creation inspiration, and creative engagement. We are truly empowering our customers to market at the speed of life."
"With Spark, we have the ability to listen to what our audience is saying and then find creative opportunities to engage around topics that interest them," said Sarah Bove, interactive strategy associate at Nestlé Dryer's Ice Cream, in a statement. "Spark is a game-changer because it not only allows us to surface conversations but also enables us to chime in on lifestyle moments that inspire them."
Spark is a result of the integration of Mass Relevance products into the Spredfast platform. Spredfast acquired Mass Relevance, which manages social media marketing campaigns for brands such Target and Samsung Electronics America, in April. It also feeds off technology from Spredfast's partnership with Brandwatch, which resulted in the integration of Brandwatch's social analytics and monitoring platform with Spredfast's social media management platform.