Splice Machine Partners with RedPoint Global on Big Data Digital Marketing Platform
The partnership leverages Hadoop to help companies realize the promise of true one-to-one marketing in real time.
Posted Mar 31, 2015
Page 1

Splice Machine, provider of the Hadoop RDBMS, has formed a strategic partnership with RedPoint Global, a data management and digital marketing software leader, to bring a complete omnichannel marketing solution for big data.

Splice Machine's Hadoop RDBMS has been integrated and certified on RedPoint's Convergent Marketing Platform. With database scale-out and real-time cross-channel execution, the solution enables enterprises to future-proof their marketing technology investment through affordable access to all their data (social, mobile, click streams, Web site behaviors, etc.) across channels. Furthermore, it complements any existing Hadoop deployment, including those on the Cloudera, MapR, and Hortonworks distributions.

Through its partnership with RedPoint, Splice Machine not only enables marketers to create unified customer profiles, but also take action on insights gleaned from that data and send relevant offers in real time across all customer touch points.

"Marketers have traditionally planned their strategies across two dimensions: time and money. Today's smart marketers compete on three dimensions: data, time, and money," said Monte Zweben, co-founder and CEO of Splice Machine, in a statement. "Together with RedPoint, we are giving companies the ability to harvest data to dynamically create 360-degree views of their customers and communicate relevant offers and messages that engage and delight customers across all touch points in real time. Our partnership with RedPoint provides a highly scalable, omnichannel marketing application for marketers."

"RedPoint has been recognized by the top analyst firms as a leader in cross-channel campaign management, as a key competitor in the digital marketing hub arena, and as a pace-setter for integrating data into the entire marketing ecosystem," said Dale Renner, CEO and founder of RedPoint Global, in a statement. "Our clients are successful because we put data at the center of all their efforts to understand and connect with their customers in whatever context and time required. We are excited to work with Splice Machine to build a powerful, affordable, and scalable platform that brings our vision to more and more marketers."

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
The apps allow companies to interact and engage with customers in their homes.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us