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Sparkcentral Adds WeChat Support
Companies can now serve customers through the WeChat global messaging service.
Posted May 10, 2016
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Sparkcentral, providers of a social and mobile customer engagement platform, has added WeChat support so companies can better manage customer interactions on the messaging channel.

Sparkcentral already unifies customer engagements with brands across Twitter, Facebook, Facebook Messenger, Instagram, and via mobile in-app messaging.

"Adding new channels like WeChat to the Sparkcentral platform is just the beginning of our mission to transform social media and messaging into viable customer service channels," said Davy Kestens, CEO of Sparkcentral, in a statement. "We are just scratching the surface of what's possible, and as we keep building out our offering, we'll continue to enable brands to shine by delivering amazing customer service in ways that are even more customer-centric and innovative."

With more than 700 million users worldwide, WeChat offers one-to-one messaging,  group chat, personal posting, gaming, payment, shopping, and local services. Consumers can book appointments on WeChat, check-in for flights, order taxis, make cashless payments in stores, pay utility bills, and transfer money or bitcoins to friends.

Customer care agents can maximize customer satisfaction with a dashboard built to help them resolve customer issues. Agents can connect WeChat profiles with existing CRM data for a complete picture of the customer and ultimately unify customer information across all social channels.

Sparkcentral WeChat support also makes it easy for customers to reach companies.

Adding WeChat to the Sparkcentral Customer Engagement Platform was built leveraging Sparkcentral Channel Connect, an application programming interface (API) that enables companies to support popular channels like WeChat and SMS as well as custom channels like forums and home-grown chat services. Sparkcentral also used Nexmo, a global cloud communications platform provider, via the Nexmo Chat App API to access WeChat.


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