SocialSphere Releases ORBIT Platform for Facebook

SocialSphere, a provider of public opinion and social media analytics, has released ORBIT, software-as-a-service (SaaS) offering that provides users expanded access to anonymized and aggregated Facebook topic data, allowing organizations to analyze engagement as it unfolds in real time.

"ORBIT's enhanced audience insight capacity sets it apart from other social media listening and analytics software packages," said John Della Volpe, SocialSphere's founder and CEO, in a statement.

With ORBIT, companies can access 100 percent of anonymized public and private posts, likes, comments, and shares associated with their brands, topics, or issues. The product also provides context and intelligence at the same time. It indexes every interaction against a global database of detailed information on Facebook's nearly 2 billion members worldwide.

"This is the most interesting data set of consumer behavior in the world, and it is now available to every brand, organization, or agency that seeks to better understand what motivates their customers, prospects, and stakeholders, in a privacy-safe way," Della Volpe said.

ORBIT also features a redesigned dashboard with analytics tools to organize data streams by gender, age, location, sentiment, source, and type. Other new features include tagging and integration with the SocialSphere Twitter influencer module.

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