Twitter marketing tool developer SocialCentiv has enhanced its application to further help businesses generate new leads through the top Twitter. The company recently changed the application's Suggested Replies feature to enable businesses to benefit from more human-crafted Tweet replies and appealing images to connect with potential customers on Twitter.
"When we first started thinking about the Suggested Replies feature, we decided to keep the previous release fairly simple to see if it would generate any buzz. And boy did it! So, we knew we had to improve this feature. How? We added human-crafted Tweet replies, appealing images, and enhanced the look and feel of the Tweet stream," said Twitter marketing expert Kristina Hegmann of SocialCentiv, in a statement. "The new replies are better than before. They're a bit longer and inspired by real talk on Twitter, making it less work for you to do. We added images to the replies because Tweets with images attached receive 18 percent more clicks, 89 percent more retweets, and 150 percent more favorites (via Buffer). Providing more opportunities for higher engagement is a win-win for everyone."
SocialCentiv finds conversations on Twitter that pertain to businesses and facilitates interaction with potential customers who have expressed their intent to make purchases through their conversations with others.
SocialCentiv first launched the Suggested Replies feature in July.