Silverpop, a provider of digital marketing software, has updated its CoreMotives email marketing and marketing automation solution built natively within Microsoft Dynamics CRM.
CoreMotives now offers behavior-based nurture marketing capabilities and advanced, automated A/B testing in its latest product release. The release follows a year of exceptional growth for the Silverpop product, increasing revenue by 54 percent.
Highlights of this update include the following:
- Sophisticated automated programs that leverage customer and prospect behaviors, allowing sales and marketing team members to drop contacts and leads into ad hoc nurture programs;
- An unlimited number of scheduled and recurring nurture tracks that run automatically, continually adding an unlimited number of qualified leads and contacts into the program at any given time; and
- Advanced, automated A/B testing, allowing marketers to test every element of an email, including subject lines, content, and imagery.
"The Microsoft Dynamics CRM channel is growing quickly, and Silverpop's commitment to marketers using the technology continues to evolve for this changing marketplace as well," said Rhett Thompson, co-founder of CoreMotives, in a statement.