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Sales Performance International Launches Sales Enablement Platform
EnablePro's sales playbooks ensure methodology adoption and effective sales execution.
Posted Jul 16, 2014
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Sales Performance International (SPI) has launched EnablePro, a configurable sales enablement platform that supports visual playbooks that provide real-time methodology guidance and embedded learning for sales professionals.

The EnablePro platform includes three distinct modules that support sales execution, territory management, and account management, all tied together by a sales analytics and reporting engine. Each EnablePro module is highly-configurable and can be adapted to reflect multiple sales models and methodologies for each organization, even to the level where playbooks are served up to users based on their unique situations.

According to Ken Cross, SPI's director of sales enablement, EnablePro addresses four critical challenges for sales leaders. The solution can do the following:

  • Ensure that sales training process, methods, and tools are immediately and efficiently applied;
  • Provide highly configurable, dynamic playbooks that can support multiple sales models and be adapted to meet changing requirements;
  • Capture new sales execution information that supports a data-driven sales approach; and
  • Foster effective internal collaboration between marketing, L&D, and sales, and external collaboration with customers.

"EnablePro is a foundational part of our integrated Sales Performance Optimization platform," said Robert Kear, chief marketing officer at SPI, in a statement. "We're delighted to be the first company in our space to offer a complete, closed-loop approach for sales effectiveness that aligns talent analytics, comprehensive learning, and sales enablement technology. For the first time, sales organizations can transform selling practices in meaningful time frames and set priorities based on data-driven decisions."


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