SaleCycle Launches on Google Tag Manager

Behavioral marketing company SaleCycle has been included in the tag template container of Google Tag Manager, enabling SaleCycle clients to switch on their tags and receive the additional benefits of being part of a tag management solution.

The integration allows ecommerce companies to configure and manage the SaleCycle tag via the Google Tag Manager interface. This configuration simplifies the setup and management that allows SaleCycle to collect data about all web site visitors for personalization and remarketing.

"Google made it really easy for us to join the elite group of technology providers that are included in its tag container. We're excited to be part of the fantastic Google Tag Management solution and the opportunities it's going to give us to innovate with our clients in the future," said SaleCycle's head of product, Michael Barber, in a statement. "Tag management has always been a key part of our solution for the enterprise marketers we work with. Collecting, processing, and storing data for the purposes of remarketing is what we do best. Working with Google Tag Manager on the collection part of our solution will enable us to configure our products to be even more efficient, even more targeted. and deliver greater results."

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