SaleCycle Launches a New Version of On-Site Remarketing

SaleCycle, a remarketing company, thas launched a new version of On-Site Remarketing (OSR). The latest product release features several key upgrades to the OSR functionality to improve e-retailers' ability to hyper-segment and personalize the online customer journey.

The On-Site Remarketing technology helps clients to reduce their online cart abandonment rate by targeting Web site visitors who display exit intent in the shopping cart; showing real-time messages based on Web site data around price, timing, location, and product availability.

The new features now available include the following:

• Configurable Browser Zones: Clients can now determine what constitutes exit intent based on Web site visitors specific mouse navigation to select screen areas.
• Device-based templates: Custom creatives and messaging can be displayed dependent on the type of device a customer is using to browse.
• Geolocation Filters: Clients can display different messaging, in different languages, based on where a customer is in the world.
• Consumer Behavior Split-Testing: Clients can split-test various messaging based on specific on-site customer behavior or triggers.
• Customer Service/Call Center Integration: The OSR technology can notify a clients' helpdesk or call center in real time for customers who want to speak to a service representative.

"Working with the world's largest brands, we recognize that our clients are faced with on-going challenges creating seamless and engaging online customer interactions," said Michael Barber, head of product at SaleCycle, in a statement. "This latest round of product updates is aimed at addressing those pain points, providing our clients with greater flexibility when using our On-Site Remarketing product to drive up their conversion rates and grow their online revenue."

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