SaleCycle, a behavioral marketing company, has launched email features that will help companies target visitors with automated, personalized emails wherever they are in their buying journey, from targeting first-time browsers to following up with those who have recently made purchases.
Michael Barber, head of product at SaleCycle, was keen to stress the importance email still has to play in customer journeys online. "Email has always been at the cornerstone of SaleCycle's heritage, and we're incredibly excited to bring the features to market that our clients have been crying out for. As our friends at Econsultancy recently published, email continues to outperform other channels when it comes to ROI, at 73 percent in 2016, and it's a trend we don’t anticipate that will slow any time soon," he said in a statement.
The new features include the following:
- Browse Abandonment Emails—Target visitors who look at specific products with personalized suggestions based on their browsing histories;
- Cart Abandonment Surveys—Gain insights on the reasons people abandon on their site by automating a survey to visitors who have abandoned;
- Cross-Sell/Upsell Emails—Add value to every purchase with personalized recommendations designed to tempt customers to buy more;
- Replenishment Emails—Ensure that customers never run out of their favorite products with timely reminders when they need replacements.
"It's always exciting bringing new products to market, but even more so when they are backed by our fantastic client base. We have clients across retail, travel, and financial service already using these new features with great effect, and I can't wait to see who is next to roll the new features out," said Chris Sheen, head of marketing at SaleCycle, in a statement.