Integration leverages Sailthru Smart Data and enables marketers to identify consumers likely to convert and drive revenue through the Facebook Custom Audiences interface.
Posted Aug 11, 2014
Sailthru, providers of a customer interest-based automated personalization platform, now enables brands to connect with consumers with interests similar to those of existing high-value customers and audience members via Facebook Custom Audiences.
This new functionality allows Sailthru clients to target and acquire prospects, build personalized Facebook ad campaigns, and continuously engage their most valuable customers via Custom Audiences.
Sailthru's proprietary interest data and robust individual user profiles build on real-time data, cross-channel behaviors, and granular insight extracted from the Sailthru database. Marketers can target customers based on different data sets to ensure they are reaching the audience with the highest likelihood to engage with the brand. The integration will also make the manual importing and exporting of isolated lists obsolete.
"Sailthru believes in personalizing an end-user's experience wherever that user may interact with a brand," said Neil Capel, CEO and founder of Sailthru, in a statement. "Social continues to be one of the most impactful channels in today's omnichannel world, delivering reach efficiency and performing 197 percent better than other channels. With this capability, our clients have a powerful new tool to tap into the information delivered via Sailthru Smart Data and bolster their marketing stack, reaching customers where it counts."
"We've seen great success with Custom Audiences, and this integration is further proof that brands working with trusted advisors such as Sailthru have unprecedented abilities to influence their consumers where they are spending most of their time online, both on desktop and on mobile," said Blake Chandlee, vice president of partnerships at Facebook, in a statement.
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