Sailthru Joins hybris Extend Program

Sailthru has integrated its customer interaction personalization platform with hybris software, an SAP company and omnichannel customer engagement and commerce solutions provider. Now, with Sailthru, hybris customers can natively collect both purchase and user behavioral data from hybris-powered Web sites, attribute all onsite activities to individual customer profiles, and incorporate the clickstream data into personalized messages and recommendations in email, onsite and in mobile experiences.

"Easily building a single view of the customer has long challenged retail marketers. They're aware of the value held in comprehensive user profiles. However, building, managing, and maintaining them as the volume of digital channels grows has been complicated by legacy technologies and data silos," said Neil Lustig, CEO of Sailthru, in a statement. "As a part of the hybris Extend marketplace, we're excited to bring Sailthru's native omnichannel data collection and cross-channel personalization capabilities to hybris customers so that they can continue on their road to transforming the customer experience using our modern technology."

Sailthru offers a prebuilt integration with the hybris Commerce Suite that is configurable with any client’s Web site. Marketers leveraging both platforms can use Sailthru's technologies to send personalized email and deliver personalized onsite recommendations and in-app experiences.

"We are pleased to feature the Sailthru integration on hybris Extend, making it easier for our customers to drive customer loyalty and increase sales through relevant, personalized customer experiences delivered across every digital touchpoint," said Andre Dogan, director of global alliances at hybris and SAP Customer Engagement and Commerce, in a statement. "This integration will allow joint customers to truly take advantage of the opportunity held within the single customer view and deliver a modern retail experience."

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